Do you ever feel like when you start writing, editing photos, etc that you have no idea what you are doing? Or maybe your a freelancer and not sure what to do next to reach out to people and get more exposure?
I've spent the last few weeks trying to see how I can improve my writing and photos on The Bradleys and try to get more organized so that when it comes to me sitting down and staring at a blank screen I feel less empty. That darn blank page! The bane of every writer's existence.
All the blogging books and courses I have invested in have helped me understand where to begin bringing about change to how I write+work online.
The number one problem most bloggers have is a lack of focus on their blog. I am including myself in this big time. From branding ( the look and feel of your blog, especially how a reader in particular feels when they land on your page) to the content ( categories, style, tone) and frequency of posts, bloggers are all over the place in general with what they write and how they present themselves. Because many of us begin this journey not sure what we want to share online and are looking for our voice as well as our tribe. We find a blog we love and subconsciously emulate that because it inspires us, then we realize hey, I actually like this style over here and maybe should be talking about food over travel...or maybe I should focus on marriage and family...
Whatever one chooses, it's best to spend some time getting focused on what you want to convey on your blog. This increases traffic and will not pigeon hole you but instead will help the right readers find you. You don't have to write about everything, write about what really resonates to you.
Helpful questions to dive deeper
What 3 to 5 categories do you LOVE blogging about?
What do people tell you you are natural at?
What do you get excited talking about?
What colours, fonts, photos inspire you the most? Which do you identify with?
I'm working on this one and I can tell you it hasn't been easy. Planning is a foreign word to me. Content Brew covers how to mind map and create an editorial calendar but you can get a good deal of the planning process here.
If I ask you what you're an expert at, would you tell me ' uhh, expert? I'm not sure I am one..' or would you confidently list out the things you rock at? Most of us are wary using the word expert, and rightly so; it's a PR term that can apply to anyone really. But read this and you may think twice about what you are an expert at because I bet you are an expert at many things and you don't give yourself credit for it.
Use your blog to teach the things you rock at. Many of us read blogs to learn something, so why not share your skills with others? It's a great way to build your blog and make a difference.
What are you struggling at with your blog?